newslounge.co · Dec 21, 2023

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on Today’s menu:

• Richard Kerris On How AI Will Shape The Future

• Why Q1 of 2024 is Expected to Be A Big Shift For AI Adoption in Advertising

• Google’s New Image Generation Tool

• A Creative AI Prompt That Raises Questions About Artistic Style Appropriation

• AI in Architecture

-Ardy

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HEADLINE

NVIDIA's Richard Kerris On How AI Will Shape The Future

NVIDIA's Richard Kerris, who is in charge of working with developers and leads the media and entertainment sector, spoke about the impact of AI on the industry. He also talked about how artists can take advantage of this new technology.

The year 2023 marked a significant turning point in the realm of generative AI, particularly in its ability to produce stunning imagery swiftly and efficiently. This short article delves into the challenges and future prospects of generative AI in creative industries, highlighting its transformative impact.

Generative AI in Feature Films and Content Creation:

Integrating generative AI into feature films or other content has been a complex task. Initially, users could only prompt and slightly fine-tune AI outputs. However, recent advancements are addressing these limitations. Companies are now enabling users to manipulate various aspects of AI-generated imagery and videos, transforming AI into a more interactive and controllable tool in production processes. This evolution is expected to continue in 2024, making AI not just a source of random outputs but a cost-effective tool in content creation.

AI and Job Opportunities:

A common misconception about AI is its potential to replace human jobs. Contrary to these beliefs, AI is opening up a world of opportunities. It's democratizing content creation, making it accessible worldwide, even in regions previously limited by technological barriers. Users can now easily prompt, modify, and visualize their stories, heralding a new era for content creators and coders.

As we look towards the future, the role of generative AI in creative industries is becoming increasingly pivotal. It's not just about automating tasks but also about enhancing creativity and efficiency. The journey of generative AI in 2023 has set the stage for more innovative and impactful uses in the years to come, promising a new era of content creation and software development.

💡💡In conclusion, the future of AI in the creative industry is not just promising but inevitable. As AI continues to integrate with familiar tools, transforming and enhancing creative processes like film editing and post-production, its widespread acceptance is imminent. Drawing parallels with the adoption of synthesizers in the music industry, AI is poised to become an essential tool in content creation within the next few years, as integral to the creative process as traditional tools like the mouse or brush. This evolution marks a significant shift in how we approach and execute creative work, heralding a new era of AI-enhanced creativity.

CASE STUDY

Why Q1 of 2024 is Expected to Be A Big Shift For AI Adoption in Advertising?

Remember when everyone swore self-driving cars would be in every driveway by 2020? Yeah, about that...

AI and machine learning are getting smarter though, making it easier to understand and use data quickly. This improves customer data platforms (CDPs), which helps in providing more tailored and seamless experiences across different channels for customers.

What else?

• Rising labor costs in advertising operations are driving a surge in automation, making processes more efficient and manageable.

• The advertising and media landscape is expected to see more mergers and acquisitions, driven by the need to adapt to new AI and digital trends.

• AI tools are becoming more affordable. As AI technology becomes more mature, the cost of developing and using AI tools is decreasing. This is making AI video creation a more viable option for businesses with limited budgets.

• Big brands are starting to see the benefits of AI video creation. Major companies like KFC and OnePlus are already using AI to create engaging and effective video ads. This is helping to demonstrate the potential of AI video and encouraging other businesses to follow suit.

• There is a growing demand for video content. With the rise of platforms like YouTube and TikTok, consumers are watching more video than ever before. This is creating a huge demand for video content, which AI can help to meet.

There are some challenges that still need to be addressed before AI video creation can be fully adopted. For example, the quality of AI-generated videos is still not always up to par with traditional videos. However, the video expressed optimism that these challenges will be overcome soon, paving the way for even wider adoption of AI video in advertising.

AI AND ARCHITECTURE

AI's Game-Changing Impact on Architecture

AI is revolutionizing architecture by enhancing creativity, improving efficiency, and increasing precision, from the initial concept stage to optimizing the structure's design.

🔺Here are a few examples:

Fine-Tune Design Elements: Architects can specify styles, materials, shapes, and details like window placements, ensuring the AI aligns with their vision.

Manipulate Space: It enables adjustment of room sizes, floor plans, and the flow of light and air, creating designs that are both aesthetically pleasing and functional.

Explore Materials: Architects can experiment with textures, colors, and finishes, understanding their interplay with light and shadow, leading to visually captivating and functional buildings.

💡One notable application of AI in image processing is style transfer, where the style of one image is applied to the content of another. This technique effectively blends two images to create a new, stylized version.

What is ControlNet?

ControlNet ensures that each nuance of the artistic concept is accurately reflected in the design or animation, aligning the final product with the intended aesthetic goals.

SNIPPETS

• Google has released a new image generation tool called Imagen, which they claim is the most advanced in the world. However, there have been doubts about the authenticity of Google's demo, similar to their previous announcement of Gemini.

• Midjourney has finally launched a web interface for image creation, marking a significant shift away from Discord and making the tool more accessible to a wider audience.

• Tesla released a video of a realistic humanoid robot called Optimus Gen 2 that can walk, squat, and dance.

• Stability AI released a new text-to-3D asset model that can generate 3D models from text descriptions.

• Runway also released new audio features, including text-to-speech, audio cleaning, silence removal, transcript generation, and subtitle creation.

• Researchs at Beang University created a tool called GM talker that can change the emotion of a person in a video.

INTERESTING

"Wes Anderson's The Shining: A Creative AI Prompt That Raises Questions About Artistic Style Appropriation

Lately, there's been a lot of buzz online about AI art generators shaking things up. It's not just about cool tech – there are serious talks about copyrights and who gets the credit.

People using tools like DALL-E, Midjourney debating everything from ownership rights to whether a clever AI art prompt itself could be copyrighted.

But here's the real kicker: artists are worried about their unique styles being scooped up to train these AI art machines. These programs learn by soaking up different art styles, and if they get a taste of a distinctive style, it’s not long before they start churning out similar "originals."

A recent trend on social media underscores these concerns. Users have been instructing AI bots to create images of well-known movies and TV shows, specifying them to be "in the style of Wes Anderson." This trend clearly demonstrates the issues artists have with the current use of AI in art creation.

But AI isn’t limited to crossbreeding a familiar movie with a familiar style: You can invent new movie ideas, too.

-AA

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